Our core service is the design and testing (often via Randomised Controlled Trials) of behavioural 'interventions'.
These interventions are based on key principles of psychology and behavioural economics. We embed these subtle behavioural interventions in your regular business processes and campaigns, where they shift the behaviour of your consumers to bring about desired outcomes critical to your success.
In the energy domain we have designed, tested, implemented and evaluated a wide variety of behavioural interventions that aim to:
All psychological interventions intended to shift behaviour in a particular direction are ethically designed in good faith to benefit both consumers and industry. They are purpose-built to meet the unique needs of the client, unobtrusively implemented in normal business processes, and rigorously tested by trained behavioural scientists (often using the ‘gold standard’ RCTs, as your business needs and circumstances allow).
Whenever your budget and timeframe allow, we recommend pre-testing behavioural interventions employing RCTs (Randomised Controlled Trials). And for good reason!
1). RCTs are widely accepted as the scientific ‘gold standard’ for testing the efficacy of any intervention (behavioural or otherwise), relative to a randomised control group (e.g., compared to continuing with BAU).
2). An RCT directly tests the relative impact of alternative behavioural interventions (e.g., campaign A vs. campaign B vs. BAU). This means we can quickly home in on your best performer among the viable options.
3). Since we typically conduct such testing unobtrusively within your normal business processes, we can ascertain precisely the real-world impact of implementing that change, compared to just continuing with BAU. The ROI of each alternative you're considering (e.g., some change in your process, materials or strategy) can then be precisely determined.
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